Can the van work inside a showroom or event space?

With nothing running while we serve, it is sometimes possible, depending on the venue's access, door widths, floor loading and fire rules. Venues make the final call. Tell us the space and we will help you ask the right questions of the venue team before you commit.

Can you match the menu to our product or brand colours?

Within what we carry, often yes. Sherbet cones, slush colours and Knickerbocker Glory flavours give some flexibility on colour. Talk to us at the quote stage about what you have in mind and we will tell you honestly what we can and cannot do.

How early do you arrive before guests?

We plan arrival around the venue's load-in window and the time you want service to start. We set up quickly because there is no generator to rig, but we still allow time to park, check the position and be ready before your first guests walk in.

Ice cream van hire · London & Home Counties

Ice cream van hire for product launches

A classic ice cream van that draws people to your launch, photographs well and works close to the stage without noise or fumes.

Get a quote 020 8088 5431

A launch has one job: get people to notice a new thing. A traditional ice cream van helps because it is familiar, a little nostalgic and instantly recognisable in a photograph. Guests drift towards it, they stay longer, and they leave with a picture on their phone that includes your product somewhere in the frame. That is free reach for the launch, from people who chose to share it.

Launches tend to happen in places that are tricky for vans: a courtyard in Shoreditch, a showroom with the doors open, a terrace on the river. Our vans run their freezers and soft serve machine on batteries, with the engine off while we serve. That means no exhaust near guests or press and no engine noise competing with a presenter. With nothing running while we serve, some indoor and covered venues can accept the van, subject to their own access and safety rules.

We have worked with Red Bull and Mercedes-AMG, so we are used to brand guidelines, call times and production schedules. Tell us how the evening or day runs, where the reveal happens and when you want the van open, and we will fit in around it rather than the other way round. We also confirm the plan with the venue's event manager, so there are no surprises at load-in.

Why our vans suit it

Silent during the revealNo engine runs while we serve, so the van will not compete with a speech, a demo or a soundtrack. We can also stop serving for the key moment and reopen straight after.
Close to guests and pressNo fumes while we serve means we can park nearer to your guests than an idling van could, which keeps the van inside the event rather than out by the bins.
Strong visual identityThe red and cream vans in traditional livery are photogenic on their own. Next to your product, they give photographers and guests something easy to frame.
Used to brand briefsExperience with Red Bull and Mercedes-AMG means we understand call sheets, load-in windows and keeping the van tidy and on-brand in front of an audience.

Planning ice cream for product launchesPractical tips

Fix the load-in time

Launch venues often have tight windows for vehicle access, sometimes before guests or crew arrive. Tell us the load-in slot and the route in, and we will plan the journey so we are parked and ready well ahead of doors.

Decide where the van sits in the story

Is the van a welcome, a reward after the reveal, or part of the photography set? The answer changes where it should park and when it should open. Share your running order and we will suggest a position.

Talk about branding early

If you want product, signage or a themed menu around the van, raise it at the quote stage so there is time to agree what works. Some ideas need venue approval as well as ours.

Keep the menu tight

A short menu of three or four items keeps service quick and photographs consistent. Knickerbocker Glories and waffle cones are the most photogenic; classic cones are the fastest.

Plan for the crowd size

Give us a realistic guest number and the expected arrival pattern. A launch where everyone arrives at once needs a different approach to one where guests flow through over several hours.

On the menu for this

Full menu

Questions people ask

Can the van work inside a showroom or event space?: With nothing running while we serve, it is sometimes possible, depending on the venue's access, door widths, floor loading and fire rules. Venues make the final call. Tell us the space and we will help you ask the right questions of the venue team before you commit.
Can you match the menu to our product or brand colours?: Within what we carry, often yes. Sherbet cones, slush colours and Knickerbocker Glory flavours give some flexibility on colour. Talk to us at the quote stage about what you have in mind and we will tell you honestly what we can and cannot do.
How early do you arrive before guests?: We plan arrival around the venue's load-in window and the time you want service to start. We set up quickly because there is no generator to rig, but we still allow time to park, check the position and be ready before your first guests walk in.

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