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Glossary · Ice cream & treats

Soft serve

Definition

Soft serve is ice cream frozen and whipped to order in a machine, then piped straight into a cone or tub. It is softer and lighter than scooped ice cream.

Soft serve starts as a liquid mix held in a chilled hopper. The machine freezes it in a barrel while a rotating blade beats in air, and the operator pulls a handle to pipe it out in that familiar swirl. Because it is served a few degrees warmer than ice cream kept in a freezer, it feels smooth and light rather than hard.

It became popular in the United States in the middle of the twentieth century and became a fixture of British streets with the Mr. Whippy vans from the late 1950s. In the UK it is still the thing most people picture when they hear the chimes. For an event, soft serve matters because it is made on the spot. Every cone is fresh, toppings go on in seconds, and the van does not run out of a flavour halfway through. Our Classic Cones are all Mr. Whippy soft serve.

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